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Program

22 June

Wed

Basic Fundamentals of Neuromarketing

9am – 1pm (CEST)

Neuromarketing Fundamentals

In this training, the participants learn what the most important tools in neuromarketing are and how they can be used in marketing. Examples are:

+ The Limbic Map

+ How people process information

+ How people remember information

+ How people make purchasing decisions

Practical examples are shown and mutual learning is encouraged through interaction.

Essential Details:

Duration of the training: 3:15 h content + 45 min networking

Language: English

Location: Zoom

Braindriven Marketing

Christoph Schüning

2pm – 6pm (CEST)

Conversionoptimisation through (neuro-)psychology

In this training the participants learn how neuromarketing & marketing psychology can be used to increase the conversion rate of marketing activities. Examples are:

+ Conversion optimization for different phases of the customer journey

+ Neurotracking: measuring and controlling attention

+ Reach your goal with less cognitive effort

+ The 4 codes of efficient communication

+ Psychological tips for more sales

Practical examples are shown and mutual learning is encouraged through interaction.

Essential Details:

Duration of the training: 3:15 h content + 45 min networking

Language: English

Location: Zoom

Braindriven marketing

Niklas Lefevre

23 June

Thu

Neuromarketing for B2B communication

9-13 Uhr (CEST)

Marketing B2B solutions with Neuroscience

B2B is often specific and aimed at individual buyers. In this training, participants will learn how neuromarketing & marketing psychology help to market B2B solutions more efficiently. Examples of content are:

+ Storytelling for B2B-Marketing

+ The psychology of B2B purchasing decisions

+ Neuro tips for efficient B2B communication

Application examples are shown and mutual learning is promoted through interaction.

Essential Details:

Duration of the training: 3:15 h content + 45 min networking

Language: English

Location: Zoom

Sfera Business

Adriana González Gil

14-18 Uhr (CEST)

Neurodesign for B2B-Marketers

Design is important to convey information in an understandable way. What appeals to potential customers and which design helps them process information is determined almost exclusively by the subconscious. Therefore, the basics of neurodesign for B2B marketers are taught in this training:

+ How to lead where people look

+ How to use visuals correctly

+ How to make information understandable through design

+ Sales-Psychology

Es werden Anwendungsbeispiele gezeigt und durch Interaktion das gemeinsame Lernen gefördert.

Das Training ist für auch für Marketers geeignet, die nicht selber Werbemittel designen!

Essential Details:

Duration of the training: 3:15 h content + 45 min networking

Language: English

Location: Zoom

Cavas Visuals

Elia Cavas

24 June

Fri

Creating efficient content

9-13 Uhr (CEST)

Neuroscience in the creation of content

Creating content for marketing is relevant to almost every business. Because it's about attracting the attention of potential customers and convincing them of a cooperation / a purchase. How to use neuromarketing to create content that can do this is part of this training. Examples of content are:

+ Neuropsychological methods for more efficient content

+ How to use neuromarketing for social media content

+ Psychological tips for creating visual and non-visual content

+ Which content makes the most sense for which target group (also B2B & B2C)

Application examples are shown and mutual learning is promoted through interaction.

Essential Details:

Duration of the training: 3:15 h content + 45 min networking

Language: English

Location: Zoom

CASMEDIA

Cassandra Andruszko

14-18 Uhr (CEST)

How to create headlines and text that inspire action

In this training, participants will learn how to create headlines and copy that sell more & are more relevant to potential customers. The knowledge can be helpful for any application with text, from SERP texts to website texts to ad titles and call-to-actions. Examples of content are:

+ Associative networks & their benefits

+ The correct use of emotions

+ Neuropsychological tips for efficient headlines & texts

+ Use artificial intelligence for creating copy

Application examples are shown and mutual learning is promoted through interaction.

Essential Details:

Duration of the training: 3:15 h content + 45 min networking

Language: English

Location: Zoom

NEUROFLASH

Dr. Jonathan Mall

June
22–24